Marriott Bonvoy

The Ask: Create an e-commerce campaign for Marriott Bonvoy, encouraging music-loving millennials to enroll in the rewards program.

Awards: AAF ADDY 2024 Student (NCFL) Best in Category (Cross Platform), Integrated Campaign (Gold)

INTEGRATED CAMPAIGN

Marriott Bonvoy wants to encourage music-loving millennials to enroll in their hotel rewards program. The solution? Presenting Suite Sessions with Bad Bunny.

Marriott hotels in select cities will host an all-inclusive experience, including being one of the first to experience Bad Bunny’s new album and meet the Grammy-winner. All you need to do to enter is enroll in the Marriott Bonvoy rewards program.

LA Outdoor Billboard

PHASE 2: THE TOUR

Each performance will be an hour long and take place in a Marriott hotel suite. The performances will include 3 new songs from the upcoming album and conclude with a meet-and-greet with the attendees.

Marriott Bonvoy members who aren’t selected to attend in person will have access to an exclusive live stream of the performance, as well as a signed vinyl record of the new album.

PHASE 3: KEEPING THE CONVERSATION ALIVE

Short recap videos shared by Marriott social media & a special “Thank You” from Bad Bunny